aybe it's because we live and breathe wine, food and agriculture 365 days a year, but we think of building brands and relationships in terms of planting seeds. First, you learn as much as possible about the land and the environment around it; then you carefully plant seeds; you continue to nurture the land and the resulting plants, so their roots grow deep and strong. Finally, you study the environment, care for the land and anticipate the needs of the plant—always and forever.
Enough analogies. We offer a broad range of marketing, communications and public relations services, and after thoughtful consultation and consideration, we recommend and implement a campaign designed to address the specific needs and desires of each client. Our full-service marketing and public relations platform includes, but is not limited to:
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Media Relations (Local, National and International) For more than 26 years, we have cultivated relationships with local, national and international wine, food, lifestyle, agriculture and business media. Our extensive database of contacts is continually updated and now includes a comprehensive list of media concerned with the environment. |
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Marketing and PR Plans MGPR invests a tremendous amount of thought and planning to make sure clients are strategically positioned with respect for their authenticity and history, yet with an eye on the leading industry trends. As roadmaps for our work, these plans are carefully implemented and are updated annually. |
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Communications Our comprehensive communication services include: market research; speaker placements; copywriting (company positioning, press kits, press releases, winery tours, talking points, brochures, newsletters, label copy, etc.); website content; speech writing; B-Roll direction; community relations; media training. |
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Original Matters As the world speeds headlong into the digital age, MGPR is committed to keeping abreast of new developments in virtual communications. Original Matters, our new marketing arm, ensures that our clients are among the first to benefit from the latest developments in marketing and communications technology. Click here to watch a video about Gloria Ferrer Catalan Festival. |
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Special Events We offer advice and expertise for winery events; market visits; wine, food, business and lifestyle conferences; subcontractors; panel placements and speaking engagements. |
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Support and Training We understand that the purpose of marketing and PR is to gain exposure and, ultimately, sell more product. With this in mind, a critical component of our marketing strategy is to work closely with the sales team in direct support of their mission. Additionally, we offer ongoing staff training designed to ensure consistency of message and the strongest front line to the consumer. |
